Bridgestone Golf launch new app to bring Tiger Woods into your living room

Bridgestone Golf launch new golf experience bringing players like Tiger Woods into your living room to help you choose a golf ball.

Ben Smith's picture
Fri, 5 Aug 2022
Bridgestone Golf launch new app to bring Tiger Woods into your living room

Bridgestone Golf have launched a new app which allows you to interact with staff players like Tiger Woods via augmented reality. 

It is called the Bridgestone Golf Experience and all you'll need is your phone. 

Simply walking into any shop of your choosing and scan the QR code on any Bridgestone product and the web application launches video with Bridgestone staffers telling you about different products. 

There are also secret videos filmed with the likes of Woods, Matt Kuchar, Fred Couples and Lexi Thompson telling you about what products might be a good fit for you. 

Woods has been a Bridgestone staffer since 2016. Did you know this secret about his golf equipment?

The 15-time major champion has also inspired others to sign for the brand. 

"At Bridgestone we're all about pushing the envelope of innovation,” said Elliot Mellow, golf ball marketing manager at Bridgestone Golf.

"The new Bridgestone Golf Experience is a perfect example of this philosophy – players who try the new web app will be amazed at the quality of the experience while also being directed to the best TOUR B model for their game."

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To launch the web app, players can simply visit bridgestonegolf.com or visit a retail location that carries Bridgestone products.

At select locations a number of additional QR codes will also be available that not only launch the BRIDGESTONE Golf Experience but provide unique content with the company's staff players that is not otherwise available.

Any Bridgestone TOUR B dozen box or sleeve can be used to initiate the Bridgestone Golf Experience, and depending on which box or sleeve that is scanned, a different Bridgestone staff player will appear virtually and talk about the model they play on Tour.

The web app allows players to then scroll through all four TOUR B models and learn more about them.

For the TOUR B X, you get Kuchar, for the TOUR B XS, you get Woods, for the TOUR B RX, you get Thompson, and for the TOUR B RXS, you get Couples.

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