Callaway Golf appeared to have a not-so-subtle dig at TaylorMade with an interesting throwback.
That throwback was to an image of one of their drivers they launched more than 20 years ago...with a carbon face.
In their latest Instagram post, see below, the brand uploads several images of the Big Bertha.
"Our face technology has moved on quite a bit since then," they write.
If there's one thing we can surmise from this post, it's that there was nothing "stealthy" in this broadside.
Related: Callaway launch fairway woods
See the post below
The new TaylorMade drivers sent a buzz through the golf world with it's eye-catching design.
Tiger Woods was the first to debut the Stealth Plus at the PNC Championship in December.
Now all of the TaylorMade equipment staffers have it in their bags.
Collin Morikawa, being one, has already seen a massive improvement. Reportedly, he's already seen big yardage gains.
Golf fans saw the funny side of the post.
"Yonex enters the chat"
"Game, set and match"
"I see what you're doing there."
"Best golf post ever!?"