Chervo unveils 2016 A/W line

Italian luxury brand reveals a first look of their upcoming apparel line 

Charlie Lemay's picture
Fri, 1 Jul 2016

Chervo unveils 2016 A/W line

Chervo unveils 2016 A/W line

Chervo, the Italian luxury golf apparel brand, has drawn inspiration from “different desires, cultures, and trends of modern-day society” for its 2016 A/W range.

The line, which boasts 150 designs, is evenly split between men and women.

Chervo’s Aqua-Block, Wind-Lock and Pro-Therm technologies are all present across the AW16 collection, blending traditional shades with new hues including deep yellow Balinese, emerald Wasabi, and blue Avio.

Chervo unveils 2016 A/W line
Among the designs featured in the men’s range is Chervo’s latest use of check revival, with a “city” theme being applied to trousers, jackets and even accessories to add an extra touch of glamour to a look.

And the women’s latest line of clothes and jackets includes the introduction of a new pattern inspired by the ancient Venetian tapestries which produces a unique effect, especially on the back.

Chervò co-founder Peter Erlacher said: “When designing a new collection, it’s always a big challenge for my team to understand the needs and trends from the various different cultures (who enjoy our products), who all have their different needs and habits.  This drove us to follow some basic principles.

“The main drivers of the collection were to maintain our focus on selecting the best fabrics, accessories, manufacturing and finishing of our product; preserving the best basic and function sellers; brightening up the line with few trendy and flashy styles and colours; never stopping being curious about what’s going on in the world of design, fashion and contemporary lifestyle but always preserving the heritage of the brand.”

Chervo unveils 2016 A/W line
From autumn-winter 2016, all Chervo’s jackets will be made exclusively with the Happy Goose down, with the company’s Aqua-Block technology being applied to result in a 100 per cent down-free waterproof jacket which is not only breathable and ultralight, but is animal friendly with the same qualities and silky softness as down.

True to its desire to continue to explore and push the boundaries in the search for cutting-edge excellence, Chervò’s AW16 collection also features a new collaboration with Second Project after licensing its knitwear range to the Italian company, with a variety of fabrics being featured including cashmere.

Available: August

Head to Chervo’s website for more information.