Cleveland Golf launch all-new Frontline Elite putters

The Cleveland Golf Frontline Elite putters have been designed to reduce the negative effects of off-centre hits and help players to sink more putts.

Matt Chivers's picture
Tue, 24 Jan 2023
Cleveland Golf launch all-new Frontline Elite putters

Cleveland Golf has released the new Frontline Elite putter line, featuring eight new models with forward weighting and face technology.

Each model is designed to help golfers hit straighter putts with consistent speed and distance. They will officially launch on March 3.

Frontline Elite Putters were carefully designed to reduce the adverse effects of off-centre strikes and help players sink more putts, regardless of the style of their stroke.

After computer simulations comparing forward-weighted Frontline Elite against rear-weighted competitors, the result showed 38% improved accuracy when struck off-centre.

Frontline Elite also features counterbalance weights beneath each putter grip and sole weights in each head. This approach helps to maintain a consistent swing feel.

To help with alignment consistency, Cleveland Golf's 2135 Technology is featured on all mallet models. Every model uses either a simple, or high-contrast alignment line designed to best accommodate a slight arc or straight stroke type.

A combination of Proprietary Speed Optimised Face Technology for consistent distance on all strikes, plus tungsten material creates a forward centre of gravity for straighter, more accurate putts.

"For the Frontline Elite Putter, we used more than 30g of metal injection moulded tungsten across the striking area to move the weight as far forward as possible," said Joe Miller, Product Manager at Cleveland Golf Europe.

"In a forward-weighted putter design, face rotation is significantly reduced on off-centre strikes. So, even if you miss-hit your putt, your ball will stay more on-line, head toward the hole as intended, and at the desired speed for more scoring chances."

Frontline Elite models:

Frontline Elite 1.0, Frontline Elite ELEVADO Slant Neck, Frontline Elite CERO Slant Neck, Frontline Elite RHO Slant Neck, Frontline Elite 8.0, Frontline Elite ELEVADO Single Bend, Frontline Elite CERO Single Bend and Frontline Elite RHO Single Bend.


Frontline Elite Putter with ALL-IN shaft: £299

Frontline Elite Putter with Standard Shaft: £249