HONMA sets the gold standard with new Beres range

New super-premium clubs from HONMA offer consistent performance & luxury finish.

Jack Seddon's picture
Fri, 6 Dec 2019
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HONMA Golf, the Japanese brand that crafts the world’s most exclusive golf clubs, has set the gold standard with the introduction of its new super-premium BERES range of clubs.

Designed for golfers with slower swing speeds and a desire for ultimate premium products, the hand-crafted BERES range of drivers, fairway woods, hybrids and irons features exclusive game-enhancing technology to produce bigger sweet spots and more explosive ball speeds off the club head.

In creating the new BERES range for both men and women, 100 craftsmen combine the finest components in the same factory in Sakata, Japan to ensure the club head and shaft work seamlessly together for greater consistency across the set. Options range from 2 to 5-Star models graded on the technology and materials in the hand-rolled shafts, plus gold and platinum embellishments in the club heads.

“The aesthetic beauty of the new BERES range will appeal to discerning golfers looking for something exceptional from their golf clubs,” said Alejandro Sanchez, General Manager of HONMA Golf Europe. “Each set of clubs is unique to the customer and reflects their personal preferences and individual swing,” he added.

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The BERES range was first introduced in 2005 and as well as luxury finishes on the irons, the club heads on the driver, fairway woods and hybrids can be decorated from a wide palette of colour options. Both the club heads and the shafts can also be personalised with the name of the owner.

Featuring a 7-axis design, the Metal Hybrid Armour Technology in the 2 to 5-Star shafts provides higher compression strength and an additional 5mm of counterbalance for increased swing speeds. The 3, 4 & 5-Star ARMRQ shafts also incorporate Twist Fleuret
Technology through the combination of the new high strength, high elasticity M40X and T1100G materials, which transfers energy from the player to the shaft and onto the club head more efficiently. Distance potential increases with the grade of the shaft selected.

The BERES driver features a Maximum Speed Slot design that delivers an explosive trampoline effect off the face for high launching trajectories and longer carries. The evolved slots, located close to the leading edge on the heel and toe, ensure that distance loss is
reduced on off-centre strikes through a corrective gear effect.

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Radial face insert technology provides extra strength and enlarges the sweet spot for added forgiveness. Optimised for swing speeds around 90 mph/145 kph, the driver also features a weight saving ultra-thin 811 Ti high strength body and crown, which lowers the Centre of
Gravity and ensures faster club head speeds for effortless distance and accuracy off the tee.

In terms of cosmetics, the new driver features a BERES logo on the crown to aid with alignment, while a radial mole logo spans the silver club face for a super-premium look at address.

The Ladies driver features an 811+ Ti high strength titanium body and crown that has been crafted to perform optimally at swing speeds of around 80 mph/130kph. A variable thickness face insert ensures maximum deflection and speed is achieved over a larger area
for added forgiveness on off-centre strikes, while the ultra-thin crown lowers the CG for higher trajectories.

Carrying similar stunning design features as the driver, the BERES fairway woods incorporate a speed slot across the sole, with evolved slots on the heel and toe to achieve tighter dispersions. A more rounded heel has improved turf interaction compared to previous models and lowered the CG for a piercing ball flight.

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Classic looks and detailed craftsmanship in the BERES hybrid make it a highly desirable choice at the top end of the bag. A straight leading-edge helps with alignment, while the Maximum Speed Slot on the sole paired with a shallow design delivers a high penetrating
ball flight to attack the pin with more confidence.

The new BERES irons feature a larger, lighter and thinner 3D optimized L-Cup face design that ensures a more rounded leading edge and improved feel, along with a new C-Cup structure wrapped around the toe that expands the sweet spot. Surplus weight is allocated
on the toe and back of the heel to increase MOI and ensure the CG is low and deep for more distance. A new, thinner ellipse face maximises face flexion and increases ball speed.

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Designed to work in perfect harmony with the club heads across the range, each ARMRQ shaft is meticulously custom painted and hand rolled – a process that takes craftsmen eight years to master – to deliver eye-catching looks and more consistency at impact.

In the Men’s BERES range, the driver comes in three lofts [9.5°/10.5°/11.5°]; fairway woods #3 (15°), #5 (18°) & #7 (21°); hybrids #3 (19°), #4 (22°) , #5 (25°) & #6 (28°); and irons (#4/#5/#6-#11, AW, SW).

The Ladies range includes two drivers (11.5°/12.5°); fairway woods #3 (16°), #5 (19°) & #7 (22°); hybrids #4 (22°), #5 (25°) & #6 (28°); and irons (#5/#6-#11/SW).

Recommended prices range from £329 / €389 for a 2-Star iron to £4,199 / €4.999 per club for a 5-Star version with ARMRQ high-performance shafts.

The brand is celebrating its 60 th anniversary this year and operates 76 shops worldwide, including the recently opened store in central Paris.

More details on the new luxury BERES range and other premium quality products can be found at www.honmagolf.com or on social media @HonmaGolfEU.

 

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