Under Armour has opened a new shop at Auchterlonies of St Andrews.
The brand's largest golf speciality retail experience in the UK is on Golf Place, one of golf's most famous streets.
A branded entrance welcomes customers, while inside two key colourways are highlighted, backed by technical information.
The partnership with Auchterlonies sees an extensive Old Course crested collection across Under Amour's full range.
“We are delighted to bring Under Armour to St Andrews. Auchterlonies is a world famous store right at the heart of the Home of Golf and there’s no better place for Under Armour to showcase our innovative golf collection,” said Kevin Ross, General Manager, Golf and Tennis, Under Armour.
Bobby Millar, owner of Auchterlonies, said: “Under Armour has been our best selling apparel brand for a number of years now and simply outgrew the rest of the competition at Auchterlonies, the size of the new shop-in-shop area they’ve fitted is testament to that and looks incredible.”
Under Armour, who recently launched a shoe range, was the number one brand for the 2015 winter season (1), and holds the top market share for men's golf apparel at on-course golf speciality retailers in the UK (2).
The brand continues to be worn by world number two, and two-time major champion Jordan Spieth.
Head to the Under Armour website for more information.
(1) According to Golf Datatech's 2015 On Course retail market share reports for 2015.
(2) Under Armour #1 apparel brand in Value for Men's apparel (shirts, tops and bottoms) in the On Course channel for Q1 2016 according to Golf Datatech's On Course retail market share reports.