How Peter Millar’s Crown Crafted approach resets the bar for style in sportswear

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American sport carries with it a distinct sense of style that’s instantly recognisable around the world. It’s a world of preppy, classically tailored clothing, classy quarter-zips and materials woven to convey a distinct sense of luxury and timeless style without sacrificing performance.

Perhaps no other brand has been as instrumental in shaping this aesthetic over the last 25 years as Peter Millar.

Founded in 2001 in Tennessee before moving to the shores of North Carolina, itself a popular refuge for the golf obsessed and luxury minded, Millar has since come to define the new approach to classic American sportswear, becoming ubiquitous on the touchlines of elite sports arenas, on championship courses and, of course, in the clubhouses of some of the world’s most revered country clubs.

Beginning its journey with a small-yet-carefully crafted line of cashmere knits, Millar’s line has since grown to encompass casual clothing tailoring and sportswear, each line blending into the next with ease and grace. Millar’s enduring focus on craftsmanship, timeless style and luxury has never wavered, and caught the eye of Richemont, owner of brands like Cartier and Montblanc, who acquired the company in 2012.

Perhaps the purest distillation of Millar’s identity as a label can be found in what it calls the Crown Crafted collection: a core pillar in the brand’s line-up seasonally updated with subtle twists on the classic Peter Millar formula. Central to the Crown Crafted collection is a focus on wearability and everyday luxury, with the subtle introduction of materials and engineering choices that provide comfort, confidence and timeless style when taken out on course.

While the Crown Crafted collection encompasses everyday men’s and womenswear, golf-ready apparel with a sleek, discreet look is equally central to the range. Sitting proudly alongside long-sleeve cashmere polos, wool blazers and understated denim, pieces like the Surge Performance Trouser and Stealth Performance Quarter Zip seem, at first glance at least, made for the office. Yet they provide all the breathability, stretch and comfort demanded by tour-level golfers.

Polo shirts like the Albatross and Ballad reimagine performance materials in soft, luxurious pique and jersey finishes that look and feel distinctly elevated. Meanwhile, fun pieces like the Ryder Reversible Jacket and Gilet provide versatility and a distinct sense of playfulness, without ever straying from Millar’s timeless aesthetic.

Running throughout the collection is a devotion to the classic hallmarks of American sportswear. The collection primarily focuses on timeless hues of blue, navy, grey and khaki, with occasional pops of pink and red. Prints, when they’re introduced, are playful yet preppy and refined, with a distinct focus on stripes, checker patterns and pared back florals (or in the case of the Bittersweet polo, a fun motif centred around whisky tastings).

As refined in its fit as it is its form, the Crown Crafted collection comes in Millar’s signature tailored cut throughout: a timeless drape designed to flattering a wide range of body shapes without looking overly loose or slimmed down.

The full Peter Millar Crown Crafted collection is available now at petermillar.com