The vibiest brand in golf just dropped the coolest bag of the year

West Coast apparel and accessory brand Jain has emerged on to the golf scene in recent years like a warming ray of sunshine. It's a brand about big colours, sweet cartoons creating a welcoming community among its fans, and bringing a whole lot of fun back to the game.

Founded by former Apple Music exec founder Chris Hovsepian, Jain's output is inspired by, and seeks to build upon, his genuine desire to foster a renewed sense of community among the next generation of golfers and their families. 

The brand runs family-oriented golf clinics for both new and seasoned golfers looking for ways to get their kids involved in the game, and releases colourful, streetwear-derived apparel for both young and old ages. The brand's Instagram alone, as you may have noted above, is worth a follow in its own right for Hovsepian's heartwarming blend of motivational graphics, memes and lookbooks. Hovsepian even released a yardage book-inspired Coffee Table book.

Perhaps the epitome of Jain's approach to renewing the game of golf lies in its newest innovation: one that's already proven a hit with two immediate sell-out runs. It's called the club caddy, and if you manage to snag one when a release next drops (which it will) it could be your new twilight round bestie.

A compact, bare essentials caddy, the Club Caddy strips away basically everything you didn't know you didn't need from a Sunday bag. The clever design features a simple canvas tube for slotting in a few irons and a putter, with a nifty added pouch on the shoulder strap capable of fitting three balls. The main compartment also has clever integrated tee loops, meaning all you really have to do is rock up to the range or the Par 3 course, stick it on your shoulder and you're away.

Already, the Club Caddy has proven a bit of a cult hit. The first run of the bag, released back in June, sold out within two days. This week the caddy returned for a second run, with Jain reporting that more than 500 people were on the wait list to grab one for themselves. Naturally, and sadly for us, it's already sold out once again—this time in 10 minutes.

This isn't, however, the end of the Caddy's story. Priced at £37, Jain has confirmed that the Club Caddy will definitely be getting another restock soon, and interested parties can already sign up to a dedicated waitlist to be get back in the running. You can make your interest known and browse Jain's other wares at their website.