The Grove announces important senior leadership appointments

Anna Darnell, Director of Golf & Leisure, is promoted to Resort Leisure Director, while Brad Gould, Head of Golf Sales & Operations, becomes The Grove's new Director of Golf.

Jack Seddon's picture
Thu, 15 Apr 2021

The Grove announces important senior leadership appointments

The Grove, Hertfordshire's ultimate country escape, today announced two important senior leadership appointments within its award-winning golf and leisure team.

Anna Darnell, Director of Golf & Leisure, is promoted to Resort Leisure Director, taking on wider business and strategic responsibilities across the historic 300-acre estate, while Brad Gould, Head of Golf Sales & Operations, and recently named 'Golf Manager of the Year' by 59club, becomes The Grove's new Director of Golf.

Anna joined The Grove in 2005 as an Event Sales Manager after qualifying as a PGA Professional from Loch Lomond and time spent teaching in the Middle East. Two years on, she became The Grove's Head PGA Golf Professional and Operations Manager and was subsequently promoted to Director of Golf, before taking on wider leisure-related responsibilities in 2016.

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Her new role, which takes effect immediately, gives her responsibility for leisure experience and revenue management, while overseeing golf, spa and activities, and the children's nursery and crèche.

Brad has been at The Grove for 14 years, starting his career in reservations, tournament coordination and golf sales, before his promotion to Head of Golf Sales & Operations in August 2017. As Director of Golf, Brad will take full responsibility for golf sales, retail and operations, along with the golf course and estate teams.

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The Grove regularly welcomes over 200 golfers each day to experience its Kyle Phillips-designed 18-hole championship course, and proudly covets its position as a premium open-to-all leisure facility and one of the UK's Top 100 golf resorts, just 18 miles from central London.

It remains the only venue in the UK to have hosted a World Golf Championship event (2006), won by Tiger Woods, and was also the stage for The British Masters, in association with Sky Sports, in 2016.

Commenting on both appointments, Bernard Murphy, Group Managing Director of parent company Ralph Trustees, said: "Anna and Brad have consistently proven themselves as great leaders within our business. They are hugely respected by the teams they manage and I have no doubt they will thrive with the added responsibility these roles bring.

"We constantly seek to provide the best experience for all our guests and investing in our employees sits at the heart of this. We have recently completed an important customer care training programme across the whole business, and used the lockdown period to complete an extensive refurbishment of our hotel, to firmly establish ourselves as the most desirable resort experience in the UK."

When The Grove reopens to guests on May 17, it will unveil one of its largest projects to date – the transformation of all 189 rooms in the West Wing, the lobby and Lounges, all masterminded by award-winning interiors studio, Martin Hulbert Design, who have worked with The Grove since the hotel's launch 2003.

The golf course has also seen a major investment with all 90 bunkers completely renovated and revitalised, enhancing playability and aesthetics. A 200m2 extension has also been added to the Putting Green.

In addition to its West Wing rooms, The Grove promises luxury accommodation in 26 historic Mansion rooms and suites, together with an award-winning spa, Sequoia, where guests can indulge in a variety of treatments.

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