Rick Shiels questions negativity on affordable golf brands

Content creator Rick Shiels has questioned why affordable golf brands receive so much negativity, when they are crucial in getting new people into the sport.

Jack Seddon's picture
Tue, 18 Aug 2020

Rick Shiels questions negativity on affordable golf brands

There is no shying away from the fact that golf is a very expensive sport. Memberships can cost a fortune, green fees are still expensive and the price of golf clubs seems to go up and up every year without anyone really questioning it too much. There are brands out there who offer sets of golf clubs at an affordable price, but they seem to receive more negative press than anyone else...

Back when I was playing in a lot of junior club competitions, your image seemed more valuable than your quality of golf.

If you rocked up to the Saturday stableford with a brand new TaylorMade driver, you were swarmed by other juniors who were all very impressed, but if you turned up using a set of Dunlop irons, you were ridiculed.

Now that I'm a little older and I know a lot more about the golf market, I can understand why brands like Dunlop and Slazenger are so important, as now more than ever it's crucial that we can get as many people as possible into golf, without making them feel as though they've been priced out before even trying the sport.

YouTube star Rick Shiels, who recently celebrated becoming the first golf content creator to surpass a million subscribers, posed a question about affordable brands on his Twitter page.

"I see a lot of jokes on here about Dunlop, Slazenger, Donnay etc golf clubs. Established golfers know these clubs aren't the best and they don't perform amazingly so it's easy to laugh at them but they are cheap and get people into golf - surely that's a good thing!?"

Shiels is right, many of us know that the brands he mentioned aren't going to be in the hands of regular golfers who play competitively, but if they introduce more people into the game then why do people still make fun of them?

Adults might be able to take a bit of stick off their friends, but for junior golfers who are buying their first set of golf clubs, being teased about the brand they use could make them want to stop playing altogether.

The tweet posted by Shiels, who now has almost 100,000 followers on Twitter, received nearly 3000 likes and hundreds of comments from golfers pitching in to defend affordable brands and the value they provide in terms of getting people into the sport.

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