Direct Golf buys John Letters

Historic brand retrieved from receivership by leading retailer.

Bob Warters's picture
Wed, 14 Sep 2005
Direct Golf buys John Letters

John Letters Trilogy utility clubs

Direct Golf UK, Europe’s largest golf retailer has bought the Glasgow-based brand, John Letters of Scotland, which fell into receivership after experiencing trading difficulties.

Founded in 1918, John Letters boasts a heritage and reputation for producing quality golf clubs, having pioneered the introduction of steel shafts into European and launching the Golden Goose putter in 1946 and the Masters Model clubs used by Fred Daly to win The Open a year later. In 1948 no less that eight of Great Britain and Ireland’s ten players in the 10 man Ryder Cup used Letters equipment.

Commenting on the purchase Direct Golf UK’s managing director, John Andrew, said, "It was a tragedy to hear that such a great British company had fallen into receivership. I felt compelled to acquire the business and in so doing so protect its future security within the golf industry."