Developed with what it calls ‘distance driven geometry’, Cleveland Golf will introduce in April it’s most powerful driver – the Cleveland HiBore - with a price tag of £329.
The new club features a sleek-looking head with a deep centre of gravity, created to deliver more consistency at impact with less twisting of the clubhead.
Top players will aim to strike the ball high on the clubface to create less spin at launch but the HiBore’s larger sweet spot helps create more energy and produces tighter dispersion and more accuracy, says Cleveland.
Company president Greg Hopkins claims it’s the ‘longest, straightest driver ever tested by Cleveland.’
"There are about a handful of products you can say actually changed golf," he says. ‘The HiBore driver is definitely going to change golf. We’ve made some good drivers in the past but this is in a league of its own."
Cleveland Golf, who also plan to reveal a new range of HiBore fairway metals (£209 each) has also announced that it has expanded loft options on the Launcher Ti460 driver to include a new 15.5 degree model.