Equipment News

Callaway staff player Shaun Norris captured his second DP World Tour title powered by a Ai Smoke Triple Diamond Driver.

Reebok has signed Bryson DeChambeau and his LIV Golf ream to a long-term deal as the iconic brand looks to re-establish its footprint on the game.

Ashworth Golf founder returns: "I always had a feeling that at some point, when the timing was right, I’d be back, and now here we go."

New line of Cleveland Halo XL Lite fairway woods is designed to offer moderate swing speed players maximum distance.

Cleveland's iconic HiBore driver is back with a modern twist.

The new line of putters is stroke-balanced to keep the putter face square throughout the stroke.

New launch monitor with a colour touchscreen and three high-speed cameras offers more accurate club and ball measurements so golfers can tee up for a full round, rain or shine.

Latest Galvin Green range offers generational players a new dimension of versatile golf clothing.

The first premium advent calendar launch from American Golf is the perfect way to spread a little joy.

Tommy Fleetwood is using a new prototype putter this week in Abu Dhabi, and so far it's impressed on debut.

Let's take a look inside the bag of European legend Justin Rose.

Golf Life's Tubes, Ange and Jimmy Bullard team up with Benross to kickstart Fenners' golf journey.

Scotty Cameron channels laid-back California beach vibes with new limited edition putter.

Tour-proven grind is now available to the public for the first time, with advanced personalisation and custom options.

GolfMagic visited PXG's London South store for a full iron fitting.

Take a look inside the bag of LPGA superstar Charley Hull.

Deal with disruptive US brand means UK golfers will now be able to play with the world’s most technologically advanced putter after visiting American Golf.

FlightScope is offering big savings for Black Friday on a wide range of products.

Take a look inside the bag of PGA Tour player Nico Echavarria.

To get into the Autumn spirit, Bridgestone Golf is launching a limited edition Boo Ball.

Take a look inside the bag of LIV Golf superstar Phil Mickelson.

Take a look inside the bag of LIV Golf star Talor Gooch.

Take a look inside the bag of LIV Golf star Sergio Garcia.

Seed Golf is looking to change the way golfers buy balls with new 'Loosies' bundles.