Tommy Hilfiger has snapped up England’s Melissa Reid to join its Golf Collection roster.
The English star will wear the brand’s women’s golf attire at the weekend’s Kraft Nabisco Championship – the first major of the ladies’ season – at Rancho Mirage, California.
“I’m very excited to be wearing Tommy Hilfiger Golf on the Tour this year as I’ve always loved the style,” said Reid, who joins Keegan Bradley as an ambassador.
“They have a really wide selection of colours and styles that will work well for me both on and off the course.”
Hilfiger himself said: “Melissa is one of the most promising talents in the game today and a perfect representative of the classic, American, cool spirit of the Tommy Hilfiger brand.”
“We are honoured to have Melissa join the team,” added Mark Fletcher, president of Fletcher Leisure Group, the global licensee for the men’s and women’s Tommy Hilfiger golf lines.
“In just a few years, she has risen through the ranks and is widely recognised as one of the best emerging talents in the game. Melissa has an excellent attitude and works very hard to achieve her goals. I have no doubt she will make us very proud.”
The Spring 2012 Tommy Hilfiger Golf Collection is inspired by a preppy and energetic spirit that is at the core of the Tommy Hilfiger brand DNA.
Adding a twist to signature classic American sensibility, the collection’s technical performance fabrics focus on style and fit.
The women’s collection consists of around 75 styles with expected retail prices ranging from £50 ($65/€60) for polos to £115 ($120/€140) for stylish outerwear options. The versatile men’s collection includes approximately 100 styles within the same price range.
Both lines are available in the US, Canada and Europe at private and public golf clubs, golf speciality stores, sport speciality stores, resort accounts and corporate accounts, as well as at www.tommy.com.
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Reid relishing World Celebrity Pro-Am
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