Bettinardi rolls out stunning new putter line for 2021

Take a closer look at the revamped Studio Stock, Queen B and Inovai 7.0 putter lines for 2021

Andy Roberts's picture
Thu, 19 Nov 2020

Bettinardi rolls out stunning new putter line for 2021

Bettinardi Golf has announced its all-new production putter lines - the 2021-22 Studio Stock, Queen B series and Inovai 7.0 - that are now available to pre-order on today, with shipping domestically in January and worldwide in February 2021.

Robert and Sam Bettinardi continue their legacy of innovation and heritage, bringing the next generation of world-class milled putters in the upgraded Queen B and Studio Stock series.


All putters are crafted in the USA with a variety of face milling technologies, including their newest Roll Control Face which is featured on the 2021 Studio Stock series. 

Additionally, Sam Bettinardi makes his mark by extending the world-renowned and PGA Tour-winning Inovai line with the all-new Inovai 7.0. 

Tour Inspiration

Bettinardi’s newest products have been inspired, and refined directly from Tour feedback, using their latest advancements in perfecting their all-new Roll Control Face, designed in conjunction with the top players in the world and highest performing putters on Tour.

Each new putter underwent rigorous testing and upgraded milling practices from their state-of-the-art manufacturing facility right outside of Chicago. 

Innovative Roll Control Face

Featured exclusively on the 2021 Studio Stock series, Bettinardi's newest Roll Control Face milling was scientifically engineered with an asymmetrical design groove profile that promotes more topspin at impact, and shortens the distance the ball takes to get into a true roll with each putt.

Without the use of inserts, the Roll Control Face gives players exceptional feel and optimal audible feedback at impact.

“We are confident in the development of the new Roll Control Face after significant testing and R&D,” said Bettinardi's head of product Dan Debartolo.

“The numbers speak for themselves; this face really shows the highest consistency and feel of a true roll at every putt.”  


> 7 variations of 4 new models: SS7, SS17, SS18, SS28
> Features the all-new Roll Control Face
> First-ever soft Tri-sole on a production putter, the SS17
> Precision-milled from 303 Stainless Steel 

The 2021 Studio Stock series adds seven putters, starting with the Studio Stock 17 with the first-ever soft Tri-sole design in a production lineup, and the timeless Studio Stock 18 blade.

From a high toe topline on the SS17, to a low profile body on the 18, both of these models incorporate highly sought-after Tour features that are expertly designed for every player. 

The line also reintroduces the SS7 compact halfmoon mallet (available in LH) and the multi Tour-winning SS28 (available in a traditional Spud Neck, Center Shaft, and Armlock option). 

“We are proud to bring more design features from the world’s best players to the general public,” said Sam Bettinardi.

“The new Studio Stock Series offers Bettinardi’s latest enhancements in design, performance and quality. From a soft-tri sole on the SS17, to the crowned topline and sleek appearance on the 18, we took highly-requested Tour features to production to give all golfers unmatched, champion-level confidence at every crucial putt.” 


Queen B Reveal Shot 11.19 First.jpg


> Three new models: QB11, QB12 and refined QB6
> All-new Rose Gold PVD finish 
> Precision-milled to 362 grams from Soft Carbon Steel
> Patented Micro Honeycomb Face Milling

The redesigned and elegant 2021 Queen B series continues with the return of the refined, multi-Tour winning Queen B 6 wide-body blade.

The upgraded series also features two completely new models, the Queen B 11, a compact mallet with the signature Bettinardi crescent neck, and the Queen B 12, a fresh look on a traditional-style blade, providing a variety of options for any player.

Beauty meets innovation in this lineup, as each Queen B putter was precision-milled from a single block of Soft Carbon Steel to 362 grams and completed in a stunning and durable Rose Gold PVD finish.

The Queen B series features newly-softened edges and sleeker enhancements for optimized visuals at address.

“It’s the ultimate in both performance and aesthetic charm. Our new Rose Gold finish is absolutely beautiful, and makes the line an unmatched work of art,” said Robert Bettinardi.

“The timeless look and feel of our new models channel the successful PGA and LPGA Tour-winning history of this series, and reflects Bettinardi’s ability to combine tradition with innovation.”

The Queen B series includes Micro Honeycomb Face Milling on each model, developed for players who are conscious of speed and prefer a firm, responsive feel at impact. 


Inovai Reveal Shot 11.19 First.jpg


> New Stainless Steel and Aluminum bi-metal technology 
> 3 Tour-Inspired neck alignments
> Platinum/Cobalt Blue finish
> Major-winning F.I.T. Face (Feel Impact Technology)

The Inovai 7.0 is added alongside the esteemed Inovai 6.0 to extend the series, furthering line’s the promise of M.O.I. with feel.

The Inovai 7.0 blends Bettinardi's latest technology with the heritage of a major-winning head shape, making it the highest M.O.I. putter ever produced by Bettinardi, 30%  higher than the 2003 US Open model it was inspired by. 

Precision-milled from 303 Stainless Steel and 6061 Military-Grade Aluminum, the bi-metal technology optimizes weight distribution with more mass in the rear of the putter, providing ultimate forgiveness and stability.

The 7.0 is offered in three unique neck options, including spud, slant and center shaft. Each putter comes with Bettinardi’s softest-feeling face milling, the F.I.T. (Feel Impact Technology) Face. 

“It’s rare that a company gets an opportunity to tap into the heritage of a Major-winning putter, and bring it into the new decade,” said Sam.

“While the 7.0 is inspired from past success, the model is completely upgraded with our new bi-metal technology, combining Bettinardi’s values of heritage and innovation to offer confidence-inspiring looks with modern performance benefits.” 


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