Mizuno welcomes JPX Platinum ball to Europe

Mizuno is welcoming its 5-piece JPX Platinum ball from Japan to the European market.

This soft-core premium model is engineered to deliver 5-piece high performance and will be available at retail from July.

Mizuno claims the ball's soft feel is the result of its revolutionary "Cross Core", which converts more energy to ball speed, without the harder feel of a distance ball.

The distance gain is enhanced by a dimple-cluster design, a collaboration between Mizuno’s golf ball R&D team and the Fukuoka Institute of Technology, enabling the ball to maintain its flight during descent.

“A traditional tour ball plays much shorter for the average player as they don’t generate the energy required to fully activate the core,” said Alex Thorne, Tour & Product Manager, Mizuno Golf EMEA.

“The JPX Platinum represents a new generation of balls that deliver the feel and responsiveness of a tour ball – but with a high energy core that’s optimized to their swing speed.”

The goal with the JPX Platinum was to generate extra driving distance for golfers with swing speeds of up to 90mph by delaying the ball’s descent and keeping it in the air longer, but without sacrificing feel.

The Centre Core, Cross Core and Outer Core are all made from soft butadiene rubber, with the Centre Core boasting high-COR properties. This optimises flight characteristics on full shots, while working with the two covers to deliver the luxuriously soft feel golfers seek on and around the greens.

The Inner Cover is made from a high-COR soft ionomer compound, while the Outer Cover is made from a multi-blend polymer featuring 512 dimples - more than any other on the market. The Outer Cover also features an anti-glare satin finish to eliminate distracting reflections on sunny days.

For more information visit: golf.mizunoeurope.com