PING have announced their brand new virtual ball-fitting experience with Ballnamic, which fits the ball around your game and performance preferences.
PING have joined forces with Ballnamic because they offer golf brands and recommendations to golfers with unbiased results. The software is powered by the company's flight models and algorithms which have been developed by data scientists.
The system uses more than 40 ball models and the models are periodically updated so that current designs are still considered when you have your fitting.
"Ballnamic represents our never-ending quest to innovate every variable of the custom-fitting experience," said John K. Solheim, the PING President.
"We've been studying golf balls since the early days of PING when my grandfather, Karsten Solheim, quickly recognized the ball was the 'tuning fork' for golf equipment.
"Our extensive knowledge library and engineering expertise led us down the ball-fitting path, and we're excited to bring it to both fitters and consumers."
By using the PING swing robot and monitoring weather conditions, their researchers have measured the performance of different balls across a number of driver, iron and wedge shots.
The data that PING found showed how golf balls can perform across different speeds and lofts that you find with different golf clubs.
When golfers are logged into the site, they can complete a questionnaire that makes them think about the different parts of ball performance, much like what a tour player would do.
It should be made clear that Ballnamic is currently only available in the United States.