TaylorMade has revealed details behind a new 'TP5 Pix' golf ball that helps golfers better see how the golf ball is rotating on the greens.
TP5 Pix involves a multicoloured pattern of X-shaped images to produce a visual indicator of the golf ball’s rotation.
Developed with the help of researchers at Indiana University, images displayed on the TP5 Pix are a pixilated combination of red and yellow.
According to TaylorMade, the goal behind TP5 Pix is to help enhances the eyes' natural ability to better process darker images more efficiently when it's lighter, and lighter images when it's darker.
The launch comes hot on the heels of a number of premium golf ball brands launching more unique patterns and designs on their golf balls, in a bid to keep up with consumer demand.
TP5 Pix will be offered initially only in the five-layer TP5 golf ball.
“The whole purpose of having a graphic on the golf ball is to have something that is contrasting with the white substrate, but ultimately so you can see the ball’s rotation,” said Eric Loper, TaylorMade’s director of golf ball research and development.
“It’s going to be primarily around the green, and you’re going to be able to see how that ball is rotating based on your club presentation. It’s not a practice ball, but it really is instructive. Our goal was to make a high contrast image on the ball, but not make it look like a bunch of blobs.”
The new TP5 and TP5x golf balls for 2019 feature the fastest material that TaylorMade has ever used in a golf ball with its new high flex modulus material in the mantle layer, just below its soft urethane cover.
TP5 Pix is available at retail from March 22 at $45.