PXG confirms Black Ops launch with generous discount programme for heroes

PXG has confirmed the upcoming launch of its highly anticipated PXG Black Ops collection. The new lineup is set to be deployed on January 11, 2024, and will include PXG Black Ops drivers, PXG Black Ops fairways, and PXG Black Ops hybrids. 

To celebrate the upcoming launch and honour the military and first responder community, PXG is beginning with a tour of duty. The company will offer all current and past military, veterans, and first responders early access to the brand-new Black Ops collection.

"We are always looking for ways to acknowledge and show appreciation for our military and first responders," PXG founder and CEO Bob Parsons stated. "With the launch of PXG Black Ops, we are proud to give our heroes the first crack at the brand-new clubs, which are nothing short of a total victory in woods engineering!"

With verification through the PXG for Heroes Program, golfers can preview, test, and book fittings for the new golf clubs ahead of the general public. And, in a similar fashion to other PXG product offerings, these incredible and universally underpaid individuals get a significant discount on new PXG Black Ops Drivers, Fairways, and Hybrids. PXG will also host dedicated events for heroes at all its retail stores and select fitting studios on January 6, 2024.

The programme is available to the UK Military, Coastguards, Police Officers, Firefighters and Paramedics.