Stuburt inks first multi-team partnership deal with LIV Golf
Long-term sponsorship will see Fireballs GC, Torque GC and Stinger GC wearing Stuburt apparel.
Fireballs GC, Torque GC, and Stinger GC today announced LIV Golf’s first multi-team partnership deal with Stuburt as the British apparel brand becomes the exclusive on-course apparel partner for all three teams.
The multi-year partnership will bring custom team branded golf apparel products and accessories to fans across the world via online and global retail locations beginning Summer 2024.
The Stuburt design teams worked closely with each team captain (Sergio Garcia, Joaquin Niemann, Louis Oosthuizen) to produce a complete on-course apparel collection for each of the three LIV Golf teams. The designs for each team are bespoke and incorporate the team’s DNA, featuring their logos and unique brand accents throughout.
The partnership will produce team-specific men’s polos, pants, travel kit clothing, rain gear, lifestyle apparel, and various accessories.
“The ability to co-design and infuse our team DNA into the Stuburt products was key to ensuring our fans were wearing our heart on their sleeve,” said Fireballs GC Captain Sergio Garcia. “Stuburt has been an incredible partner throughout this process as we have developed our very first apparel line, and we can’t wait to see fans in our gear repping Fireballs GC across the world.”
“We want our fans to feel closer to us, and this partnership will allow them to do that when we release our on-course kits this summer,” says Torque GC Captain and 2024 Mayakoba and Jeddah Individual Champion, Joaquin Niemann. “As the Latin American team, we have fans in Mexico, Chile, Colombia and all across Central and South America, so this is a very exciting opportunity for Torque to continue building its global brand presence.”
Each team will have at least seven different colourway options and the gear will also be worn by player caddies and made available for children. Items from each of the team’s Stuburt collection will be available to purchase at LIV events, online from www.stuburt.com and through select global retail partners starting this summer.
“When choosing an apparel partner, it was very important for us to choose a company that was able to deliver to our fans in South Africa,” says Stinger GC Captain, Louis Oosthuizen. “As the only LIV Golf team representing the continent of Africa, Stuburt’s global distribution allows our fans to proudly represent who they are.”
A mainstay in the golf industry for decades, Stuburt’s investment in three international teams coupled with its pre-existing global distribution platform is a testament to LIV Golf growing the game at the global level.
“Stuburt has an incredible heritage, and we are delighted to be building on that as we announce these partnerships today,” said Stuburt’s Managing Director, Graeme Stevens. “Over the last two years, we have implemented a growth strategy for the Stuburt brand that has enabled us to reach this point and see our products worn by some of the best players in the world. Their response to the product range has been fantastic and their input has been incredibly valuable. We are excited to see how these partnerships develop over the coming years and look forward to introducing golf fans around the world to our brand and product range.”
