Following proudly in his father's footsteps, John Daly II has signed a promotional deal with Hooters as he begins his journey in college golf.
John Daly, the two-time major winning veteran, has always been an ambassador for the popular food chain establishment but he has never had an official partnership.
But Daly II has now signed a name, image and likeness deal. This is young John's first NIL deal since starting as a freshman at the University of Arkansas.
Both Dalys will promote the brand through different marketing activities on social media and other digital channels. It looks as though young John is set to be another great character in the game like his father.
"Hooters is thrilled to make our long-standing relationship with John official and to enter an exciting new venture with Little John as our first NIL ambassador," said Bruce Skala, the senior vice president of marketing at Hooters of America.
"John’s larger-than-life personality makes him an ideal representative of Hooters’ fun-loving spirit, while Little John will promote our brand to the next generation as one of the next big names in golf.
"We are ecstatic to have the Dalys, fantastic golfers and great personalities, on board as spokespeople for Hooters, the definitive 19th hole."
Big John will wear Hooters apparel and he will also use a Hooters orange golf bag on the PGA Tour Champions. Daly II will take part in social media campaigns and wear Hooters brand apparel in various golf tournaments.
"Hooters is the ideal place for me to go and unwind after a long day on the course or in the classroom, so I am honoured to be chosen as an ambassador for the iconic brand," Daly II said.
"I have seen my father’s great relationship with Hooters over the years, and I am proud to continue my family’s association with this iconic brand."