Callaway takes customisation to the Xtreme

New udesign configurator allows golfers to adjust, tune, personalise and laser etch Callaway Xtreme driver

Golfmagic Staff's picture
Golfmagic Staff
Thu, 7 Mar 2013

Callaway has heralded the beginning of a new era in personalisation with an enhanced online udesign configurator that allows golfers to create one of 64 possible colour combinations of its RAZR Fit Xtreme.

Customers can now adjust, tune, personalise and laser etch the longest driver Callaway has ever made - as used by Phil Mickelson - with a choice of eight different crown and sole colours, as well as different shafts, flex, length and grips to suit requirements.

When the driver configuration is complete, customers simply print their selection and place an order with a Callaway Preferred Retailer before receiving their club within the space of three weeks.

“udesign is for golfers that take club customisation seriously and recognise the performance benefits associated with extreme personalisation,” says Callaway Europe’s Managing Director and President Neil Howie.

“By allowing golfers the opportunity to enhance the look and feel of the RAZR Fit Xtreme Driver, we are opening the public’s eyes to what is possible with golf club configuration, and raising our own high standards in custom-fit to a completely new, fully interactive level.”

The udesign by Callaway personalisation features an additional fee of £40 - upcharge covers custom head, headcover and grip only. Click here to personalise your RAZR Fit Xtreme driver.

Click here to learn more about the RAZR Fit Xtreme and scroll through the images below. Follow us @Golfmagic.