FootJoy's designer collection

Style, too, from Hi-Tec

Bob Warters's picture
Fri, 14 Feb 2003
FootJoy's designer collection
FootJoy's designer collection
FootJoy designer shoes.

FootJoy, the market leaders in golf shoes, plans to launch its new designer collection in April with a men’s range from £75 a pair.

The fashionable, lightweight collection (sizes from 7-11) will sit alongside the more traditional look of the Classics and DryJoys and the technology packed GelFusion and XDimension ranges.

Says FootJoy’s European marketing director John Peal: "The Italian influence brings the look of the streets of Milan to the fairways in three striking new styles."

As well as ‘Monticello’ interior last for a comfortable fit the shoes are packed with features including a temperature responsive membrane for waterproof protection and breathability, lightweight outsole and EVA midsole.

"We feel there’s a need to address the younger, trendier audience and with the usual FootJoy hallmarks of quality and comfort, these will prove popular with the fashion conscious golfer."

A full list of stockists of the Designer Collection is available on footjoy.co.uk or for your nearest dealer call 01480 301114

FootJoy's designer collection
FootJoy's GelFusion shoes.

FootJoy has also developed the GelFusion shoe range featuring advanced waterproof technology and modern styling moulded to match the shape of the ankle and providing additional comfort, cooling and support

The shoes have been tested with leading Tour players during development, as far back as The Open Championship last year, and have received positive feedback from the likes of Vijay Singh and Davis Love III, who wore GelFusion during their recent PGA Tour victories.

The new range comes in three styles and is available next month retailing at £140 a pair.

FootJoy's designer collection
Smart casual - Hi-Tec Broadside.
Meanwhile Hi-Tec Golf is introducing the Hi-Tec Broadside (£54.99) built around a wide, athletic last for a generous and supportive fit, and the MM500 (£49.99) in scuff-resistant leather.

It will also launch two shoes for women, the Atlantis (£39.99) in white/pearl and white/deep blue and the Bermuda (£39.99) in white/powder blue. For your nearest dealer call 0207 326 9100.