TAYLORMADE is proud to announce the opening of a TaylorMade Performance Centre at True Fit Golf in Warrington, Cheshire, following the official launch with staff professional Robert Rock.
Over one hundred golfers attended the launch event, with Everton and England International and adidas ambassador Phil Jagielka also amongst the crowd.
Whilst at the centre, Rock emphasised the importance of custom fitting, drawing on his experiences on Tour to educate the guests.
TaylorMade's Sean Brady (Head of Taylormade Brand Experience, EMEA) and Liam McDougall (TaylorMade Performance Lab & Centre Manager, EMEA) were also in attendance on the day, to answer technical questions about the current range of TaylorMade products.
Speaking at the event, McDougall said: "The True Fit Golf Centre is already a fantastic facility and has the potential to be one of the best Performance Centres in Europe".
Open to golfers of all abilities, the TaylorMade Performance Centre provides state of the art technology including the Flightscope launch monitor and the use of the TaylorMade FIT-T (Flight information Technology - TaylorMade) system to allow consumers to try the complete range of products.
This technology combined with the skill of the custom fitter provides a premium service designed to get every golfer fitted with the correct TaylorMade products to optimise their game.
The addition of the Performance Centre ensures that the True Fit Golf Centre now also offers golfers the chance to experience a state-of-the-art fitting when considering purchasing new equipment; something which has become increasingly essential with the developments in technology over recent years.
The True Fit Golf Performance Centre is open now for bookings with the full range of TaylorMade products available to try.
For more information visit: www.truefitgolfcentre.com or call 01925 791 790.