A new, contrasting insert which is placed in a slot behind the face, provides improved feel, say the designers and creates improved alignment as well as being combined with the putters’ established C-groove technology.
Also introduced will be a Bella-Fit fitting system for face-balancing, an adjustable hosel and telescoping shafts which help to fit short, belly and long putters.
“The golf industry has put its focus on proper fitting but the putter tends to be left out of this equation,” says Chip Brewer, president of Adams Golf.
“Most golfers get fitted for irons and woods but tend to buy their putter off of the rack, which is a huge detriment to their game. Our new Bella-Fit system fills this void and revolutionises the putter fitting process.”
The new lineup features putters in multiple finishes including satin and white and black pvd and will be available in UK stores from April.
Standard length blade putters including Callie 12 Satin, Bella 12 Satin and Jenny 12 Satin will be available from £149, Sandy 12 and Sara 12 will similarly priced, while the Pippi Satin belly putter is priced at £199. The Sara and Sally Long putters will be available at £199 and £299 respectively.