New gloves reflect Welsh spirit

Paul (right) and Eryl with their patriotic Asbri products

The Wales rugby team’s spectacular Grand Slam victory and the build-up to the Ryder Cup at The Celtic Manor in 2010 have helped boost sales of a new golf brand, which puts its emphasis on patriotism.

Asbri Golf, founded by sports accessory designer Eryl Williams, specialises in a range of quality golf gloves, including those sporting a 3D crested flag, corporate logo or club badge.

Ryder Cup Wales 2010 Ltd has ordered promotional gloves and shoe bags bearing its brand for three of its events this year, while the Wales Tourist Board is purchasing patriotic products carrying the Welsh dragon to support its promotional campaign ‘Golf As It Should Be’.

Eryl Williams graduated from the University of Wales Institute, Cardiff and his business partner Paul Williams, are both keen golfers with six and four handicaps respectively and are already planning to introduce stand bags and shoes to their range.

Paul said: "There’s a tremendous sporting buzz in Wales at the moment. We can feel the excitement though I don’t think many realise quite how big an impact the Ryder Cup will have in Wales."

For your nearest stockist call 029202 643372

StaSof still No.1

FootJoy, is celebrating the 25th anniversary of its popular StaSof golf glove. It was the first glove to stay softer longer than its competitors and FootJoy says it continues to be the No.1 cabretta leather glove.

In 1980, FootJoy established an exclusive partnership with the leather tanner Pittards and revolutionised the golf glove industry with its introduction and continues its tradition ‘with cutting edge technology, moisture resistance, grip and feel.’

"We’re thrilled to reach this historic milestone," says FootJoy’s Jeremy Baldwin. "Twenty-five years of continuous product leadership and innovation speaks volumes for the tremendous staying power of the StaSof glove."

The StaSof glove is manufactured in FootJoy's own facility in Thailand. For your nearest stockist call 01480 301114.