LIV Golf announces huge update ahead of new UK event this July
LIV Golf League confirms multi-year partnership with JCB.
LIV Golf has announced a multi-year deal with JCB, one of the world's largest privately-owned manufacturers of construction and agricultural equipment, ahead of its UK event from 26-28 July.
LIV Golf UK by JCB will take place a week after The Open at JCB Golf & Country Club in Uttoxeter, England.
The event will mark LIV Golf's third stop to the UK since LIV's inauguration in 2022.
The last two LIV Golf events in the UK were staged at Centurion Club in Hertfordshire.
LIV Golf UK by JCB will be the final tournament outside of the United States for the 2024 LIV Golf League season.
As one of the first professional events to be played at the spectacular JCB Golf & Country Club, LIV Golf UK by JCB will welcome some of the sport’s biggest stars to the Staffordshire course.
Amongst the many popular players in the field, golf fans will have the opportunity to watch their home hero and European Ryder Cup star Tyrrell Hatton compete alongside his Legion XIII teammate and 2023 Masters champion Jon Rahm.
JCB CEO Graeme Macdonald said: "We are now only four months away from what promises to be a spectacular event. We are absolutely delighted to be collaborating with LIV Golf as both partner and sole host of a UK tournament in 2024 at the JCB Golf & Country Club."
"Our newest tournament partnership exemplifies LIV Golf and JCB’s commitment to innovation and collaboration," said Monica Fee, LIV Golf Senior Vice President and Global Head of Partnerships.
"We’re proud to have one of the UK’s most impressive family-owned businesses on board to further elevate this highly anticipated event and continue the global impact LIV Golf is having on a new generation of fans around the world."
JCB Golf & Country Club is considered by many course experts as one of the most exciting new golf courses to be built in the UK over the last decade.
Officially opening in 2019, the course, designed by internationally renowned Robin Hiseman of European Golf Design, is built on a 240-acre site adjacent to the JCB World Headquarters and serves as a showpiece for the engineering excellence of JCB’s machinery.
JCB’s exclusive @JCBGolfCC is set to host the prestigious @livgolf_league next summer. The Staffordshire course will welcome many of the sport’s biggest stars on 26th-28th July 2024. Discover more: https://t.co/7sQBMxCw56. pic.twitter.com/dEu7JZ6HX1
— JCB (@JCBmachines) November 22, 2023
The 7308-yard par-72 course stands shoulder to shoulder with the very best in the world.
Its signature 17th hole is situated on a converted island and is a breathtaking 255-yard par 3.
In addition to the golf course itself, JCB’s presence will be felt across the tournament with its impressive machinery featured around the grounds and special activations in the fan village to be announced in the lead-up to the event.
Hospitality tickets go on sale exclusively for LIV X members this Friday 22 March ahead of the public on-sale on Monday 25 March.
Fans are encouraged to sign up for free to LIV X to receive exclusive updates and access, including the first window for hospitality tickets.
Grounds passes for LIV Golf’s festival-style events featuring team and individual competitions, live music and fan activities for all ages, will launch on LIV X in the near future.
