Justin Rose confirms new three-year deal on eve of The Masters: “I am excited to join them”

Justin Rose has confirmed a new three-year partnership with global CEO advisory firm Teneo on the eve of the 2026 Masters Tournament. 

The 45-year-old Englishman, who finished runner-up to Rory McIlroy 12 month ago at Augusta National, will now serve as a brand ambassador for the firm, wearing the Teneo logo on his left sleeve and participating in client events worldwide.

Rose, a former world number one and 2013 US Open champion, is currently ranked seventh in the world. 

He recently added a 13th PGA Tour title at the 2026 Farmers Insurance Open to his impressive career record, which includes 27 professional victories, Olympic Gold, a FedEx Cup, and five Ryder Cup wins from seven appearances for Team Europe.

The new Teneo partnership coincides with a busy week for Rose, who is looking for something of redemption following a third runner-up finish and second playoff loss at The Masters last April.

While Rose does not feature in GolfMagic's betting tips for The Masters, CBS reporter Amanda Balionis has placed Rose at the top of her list.

Teneo also announced it will sponsor the Rose Ladies Series in the UK, a key development tour for female professionals. Established during the COVID-19 pandemic, the series has grown into a crucial platform for players preparing for the Ladies European Tour and LET Access Series.

Rose said of his new deal: “Teneo is one of the world’s fastest growing professional services companies, and I am excited to join them. Their focus on helping clients in critical moments mirrors my ambition to perform at the highest level on the golf course.”

Paul Keary, CEO of Teneo, said: “We are very proud to welcome Justin Rose as a Teneo Brand Ambassador. His commitment to excellence, leadership, and integrity aligns directly with our firm’s values. Our team of 1,800 professionals looks forward to working with him globally.”

The agreement is set for an initial three-year term and marks one of several high-profile sponsorships in golf this week, following Patrick Reed’s front-of-hat deal with VistaJet.

Last week, Rose's compatriot and Ryder Cup teammate Tommy Fleetwood confirmed a new hat deal with Blackstone.