Dustin Johnson to promote Hublot's new golf watch

World number one partners with luxury brand on Big Bang Unico Golf Watch. 

Charlie Lemay's picture
Wed, 25 Oct 2017

 

Dustin Johnson has signed with luxury watch maker Hublot to launch their new golf watch.

Utilising MHUB1580 movement, the Big Bang Unico lightweight watch allows golfers to calculate their score while on the course.

“The Big Bang Unico Golf has a contemporary design and is easy to use. It has digital displays and is very light – less than 100 grams on the wrist. It has everything that I want from a golf watch and is the perfect fit,” said the world number one.

The Hublot watch case is carved from Texalium, a material consisting of carbon fibre and aluminium, making it lightweight and strong.

A putter-shaped pusher at two o’clock activates the mechanism for showing number of strokes taken, while the four o’clock pusher allows players to move onto the next hole.

The counter at six o’clock displays the total number of strokes played and is simultaneously updated. The pusher at eight o'clock is shaped like a tee. This resets the mechanism and sets the counters to zero at the end of the round. During the round, this button can be locked by rotating it by 45°, thus ensuring that it is not inadvertently activated.

 

 

The watch comes with two interchangeable wristbands fitted with the One Click system. One is made of white leather sewn on rubber and designed like a golf glove, while the other is made of technical fabric with a Velcro fastener to ensure the watch sits perfectly on the wrist.

Ricardo Guadalupe, CEO of Hublot, said: “Dustin Johnson is recognized for his perfect timing – along with power, control and precision. Golf watches exist, but they tend to be digital. His influence and impact on the game has inspired Hublot’s new golf watch. Mechanically advanced, brilliantly functional, contemporary in looks and easy to use, it is a fusion of Hublot’s philosophy and DJ’s signature; simple, intuitive and extremely effective."

Price: £26,000

 

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