It is only a "matter of time" before an original equipment manufacturer starts to have a presence at LIV Golf Invitational Series events.
It is of course a sticky situation because of the PGA Tour's longstanding ties with brands such as Callaway and TaylorMade amongst others.
Callaway memorably paused their relationship with Phil Mickelson, the de facto face of LIV Golf, after his controversial remarks about using the Saudis as leverage against the PGA Tour were published.
Since Mickelson, 52, has returned to professional golf he has been tinkering with different equipment and using his own branding with the iconic image of him leaping up into the air as he claimed The Masters for the first time in his career way back in 2004.
Lefty also turned heads when he decided to wear a blackened out Masters logo on his vest during the opening round of the first LIV Golf event at Centurion Club way back in June.
This is what Wall had to say:
Spoke to several equipment reps recently who admitted it was only a matter of time before they started having a presence at Liv events. Have to be getting closer to that becoming a reality after the latest round of defections.— Jonathan Wall (@jonathanrwall) August 30, 2022
Why wouldn’t they?— the Whiz (@mjrizzo25) August 30, 2022
because most have a longstanding affiliation with the PGA Tour. everyone is treading lightly and waiting for an OEM to make the first move. it's not as cut-and-tried as you might think.— Jonathan Wall (@jonathanrwall) August 30, 2022
There is no doubt that the field for the forthcoming LIV Golf event in Boston is considerably stronger than the curtain raising event at Centurion Club.
Now, as many as 12 of the last 26 major winners are teeing it up at The International. As many as 19 players have been axed from the first field to make way for the new LIV signings.
Those players are:
- Cameron Smith
- Cameron Tringale
- Marc Leishman
- Harold Varner III
- Joaquin Niemann
- Anirban Lahiri