ECCO GOLF adds one of England’s steadiest stars on the PGA Tour

ECCO GOLF makes a smart play by adding England's Aaron Rai to its ambassador roster for 2026.

06 Jan 2026

ECCO GOLF has strengthened its tour presence by securing one of England’s most reliable stars, with PGA Tour and DP World Tour standout Aaron Rai officially joining the brand’s ambassador roster from 2026.

A picture of consistency at the highest level, Rai has quietly built a reputation as one of the game’s most accurate and composed performers.

Now ranked 23rd in the Official World Golf Ranking (OWGR), the 30-year-old enjoyed a career-defining breakthrough on the PGA Tour with victory at the 2024 Wyndham Championship, underlining his credentials as a genuine global contender.

Already a proven winner on the DP World Tour, Rai’s résumé includes victories at the 2018 Hong Kong Open, 2020 Scottish Open and most recently the 2025 Abu Dhabi HSBC Championship.

His seamless transition to life in the United States has further enhanced his standing, with fellow players and fans alike admiring his professionalism, work ethic and unflappable demeanour.

While this marks a formal partnership, Rai’s relationship with ECCO GOLF is anything but new.

He has worn ECCO GOLF shoes by choice for many years, including throughout his recent rise on the PGA Tour, trusting the brand’s blend of craftsmanship, comfort and performance at the highest level of the game.

“I’m thrilled to officially become an ECCO GOLF ambassador,” said Rai.

“I’ve worn ECCO shoes for a long time because they’ve always delivered the perfect balance of performance and comfort. I’ve always admired the brand’s attention to detail and commitment to innovation, so making this partnership official feels like a natural step.”

Rai now joins an elite and diverse ECCO GOLF ambassador lineup that includes Thorbjørn Olesen, Thomas Bjørn, Erik van Rooyen, Lydia Ko, Lin Xiyu and Freddy Schott, further reinforcing the brand’s presence across the world’s biggest tours.

Timo Vollrath, Head of Global Marketing at ECCO GOLF, added: “We’re delighted to welcome Aaron to the ECCO GOLF family. He’s been a trusted wearer of our shoes for many years, and his humility, consistency and professionalism perfectly reflect our values. As one of the world’s best players, this partnership feels like a perfect fit.”