Min Woo Lee and Lewis Hamilton have cooked up a golf collab for Lululemon

The worlds of golf and formula 1 took a step closer together today, with Lululemon announcing a new golf-centric content collaboration between PGA Tour star Min Woo Lee and seven-time Formula 1 World Champion Lewis Hamilton.

Hamilton, who drives for Ferrari and currently sits third in the world championship, has been an ambassador for the Canadian activewear brand since early 2025. 

Hamilton teased the collaboration last week, sharing a campaign photoshoot showcasing the two in a range of fashion-forward golf apparel, leading some to speculate that he may have worked on a golf clothing collection for the brand.

However the final result is even deeper than that, in the form of a new content series that follows Lewis as he steps outside his sport to learn from elite athletes across new disciplines.

First on his list is fellow Lululemon ambassador Lee, the two taking to the course for 'real-time tips, refined techniques, and a touch of healthy competition.'

Hamilton is also one of many Formula 1 stars who have become keen golfers during their time in the sport, regularly teeing it up with fellow drivers like Lando Norris, Carlos Sainz and Charles Leclerc.

With many of the sport's drivers and executives keen on golf, F1 has also made increasing overtures back towards the game in recent times.

Current constructors champions McLaren announced the launch of a golf venture earlier this year, bringing on Justin Rose as their flagship ambassador, while Red Bull Racing also releases regular collaborations with TaylorMade.

Lululemon, meanwhile, also boasts a growing presence in golf, having signed its first PGA Tour pros last year. Min Woo Lee, Max Homa and Lauren Olivares serve as the brand's key ambassadors on tour, while Tommy Fleetwood has been regularly seen playing in the brand's clothes since his departure from Nike.