Vice Golf release new CRUISER model with the goal of "Simplified Excellence"

Vice Golf have always produced 100% waterproof bags, but the new CRUISER model is a more affordable water-repellent bag.

Matt Chivers's picture
Fri, 16 Apr 2021
Vice Golf release new CRUISER model with the goal of "Simplified Excellence"

Vice Golf have launched their new Vice CRUISER cart bag which is still water-resistant and less expensive than the Vice PRIDE bag.

The company have produced their new product under the principle of "Simplified Excellence", meaning that that CRUISER is cheaper but in no way less impressive. 

The new bag has an 8-pocket division for balls, accessories, clothing, drinks and valuables, while also containing a 15-compartment division for your clubs in an organised design.

Vice Golf have always paid great attention to detail and this is shown with the towel holders, rivets, buttons and zippers coated in matching colours.

In addition to the visual appearance, the bag has a pass-through between the front pocket and the body of the bag which allows a stable attachment to the golf trolley or cart.

There is a recovery pocket in the side pocket that helps you find long lost small parts. The towel holder, which also functions as a beverage opener or the flexible removable carrying strap, are among other special features of the Vice CRUISER cart bag.

"After initially developing a waterproof bag (Vice PRIDE) with our principle of highest quality standards with the best possible price," said Vice Golf founder and CEO Ingo Düllmann.

"We have now developed a less expensive version that is just as high quality in design and use of materials, but is not waterproof."

Vice Golf have produced the bag in two different colours. Black lime is the current well-known colour scheme of the Munich-based company and this is complemented by a camouflage pattern on the material and further details in black and neon lime.

The second colour is green which offers the army look in green and grey with accents in white. Vice Golf believe this is a special colour scheme as when you look in the side pocket, you see the same green that is on the outside of the front pockets - and vice versa in the front pockets.

The new CRUISER bag is available at and the current price is £169.