Nike's ad for Scottie Scheffler's Open was tear-jerkingly perfect

Until Scottie Scheffler hoisted the Claret Jug on the Sunday of last week's 153rd Open Championship, it was how the American spoke off the course, rather than played on it, that likely would have gone down as his biggest imprint on the week's festivities.

The world number 1 conjured a wave of support (and some concern) on the Wednesday before play at the year's final major championship commenced, launching into a insightful, albeit entirely off-the-cuff, speech following a fairly innocuous question, ruminating on the very nature of victory and, ultimately, how the life of the pro golfer—even one as successful as he—doesn't bring much fulfilment beyond lifting a lot of trophies.

"It feels like you work your whole life to celebrate winning a tournament for a few minutes – it only lasts a few minutes, that euphoric feeling," said the 29-year-old, who welcomed his first son, Bennett, to the world in May last year.

"To win the Byron Nelson Championship at home [in Texas], I literally worked my entire life to become good at golf, to have an opportunity to win that tournament. And you win it, get to celebrate, hug my family, my sisters are there, it’s such an amazing moment. And it’s like: ‘OK, now, what are we going to eat for dinner?’ Life goes on.

"What’s the point? Why do I want to win this tournament so bad? That’s something that I wrestle with on a daily basis. Showing up at the Masters every year, it’s like: why do I want to win this golf tournament so badly? Why do I want to win the Open Championship so badly? I don’t know. Because if I win, it’s going to be awesome for two minutes. Then we’re going to get to the next week and it’s: ‘Hey, you won two majors this year, how important is it for you to win the FedExCup play-offs?’ And we’re back here again."

Whether or not Scheffler's monologue was really an off-the-cuff observation or points to something deeper going on emotionally for the four-time major champion is his business. His apparel sponsor, Nike, however, smartly capitalised on the emotion of the week in celebrating his victory, conjuring up a 6 word advert that managed to sum up the champ's sentiment perfectly.

"Priorities unchanged. Another major secured," read the ad. "The wins keep coming on and off the course for Scottie Scheffler."

Some well-deserved family time is now on the cards for the Champion Golfer of the Year, who's set to skip this week's 3M Open before starting prep for the closing stretch of the season—beginning with the FedEx St. Jude championship on August 7.