The brand claims the new Chrome Soft X golf ball offers "soft feel with Tour-level distance, workability and control."
Chrome Soft X and Chrome Soft share four-piece ball construction consisting of Callaway’s innovative two-layer Dual SoftFast Core, spin-regulating SubMantle and ultra-soft urethane cover, as well as flight-extending HEX aerodynamics.
The difference lies in Chrome Soft X’s firmer core and cover combination, which promotes more ball speed off the tee, more spin through-the-bag, and a piercing and workable ball flight.
Dave Bartels, Callaway's senior of golf ball R&D, said: "Chrome Soft is designed to promote a high, straight, distance-enhancing trajectory.
"In Chrome Soft X we wanted to create a ball that does everything Chrome Soft does, but with a piercing trajectory and more workable ball flight desired by many Tour professionals and elite amateurs."
Callaway staff players who currently use a Chrome Soft golf ball include Phil Mickelson, Patrick Reed, Jim Furyk, Danny Willett, Emiliano Grillo, Thomas Pieters, Daniel Berger and Alex Noren.
Also new and improved for 2017, the Supersoft golf ball is Callaway’s softest-feeling golf ball, that dials in super-straight distance.
The company’s lowest compression golf ball, it features a new ultra-low compression core to promote faster ball speeds and super-low spin for longer, straighter flights on full shots.
A soft cover and new, premium HEX Aerodynamics with refined surface contours, help reduce drag and enhance lift for increased carry and longer distance. Improved greenside control comes from a new, softer Tri-ionomer cover that increases softness for better feel and creates more shot-stopping wedge spin.
Completing the 2017 lineup, the new and improved Warbird golf ball launches fast, soars high and goes long.
Specifically designed for distance-seekers, it benefits from a large, soft, highly compressible high-energy core that unlocks astonishing ball speed. Coupled to HEX Aerodynamics to reduce drag and promote a high launch, Warbird is perfect for players seeking increased speed off the tee, more hang-time and more yards.
RRPs: £32.99 (Chrome Soft), £19.99 (Supersoft), £16.99 (Warbird)
Available: February 3
Colour options: White, Yellow or Truvis