GolfMagic has launched 'GolfMagic Style' to continue its drive to engage and grow a younger golf audience.
The new video content series will showcase the latest golf apparel and shoes in 30-second clips, perfect for digital-first audiences used to consuming content on mobile devices and via social feeds.
Products will be displayed from all angles, with motion graphics highlighting the key features.
The gear will also be modelled by the GolfMagic content team to show how each item looks when it’s worn.
GolfMagic will continue to grow and improve its more in-depth features and reviews of all the latest golf equipment with GolfMagic Style a bolt-on addition to its kit section.
GolfMagic Assistant Editor Charlie Lemay, said: “We’re always thinking of how we can better engage with our core audience of 18-35-year-old golfers, and also how we can bring more young people into the game.
“Video is huge and growing, especially for the digital generation, and so is the variety of apparel and shoes on the market aimed at a much younger demographic – so we thought we’d combine the two to show people what’s out there, and the direction golf is headed in, through the media and channels they’re most engaged with.”
The UK-based website has become the number one destination for 18-35-year-old millennial golfers with a rapidly growing social media footprint of more than 160,000 followers.