Ashworth's 2026 collection oozes California cool

Ashworth has always flown a little under the radar as a designer of tasteful, high quality golf apparel, but the brand's latest spring-summer collection is its boldest statement of intent yet.

Founded in the late '80s in sun-soaked LA, Ashworth has returned to its roots of California cool for its 2026 range, introducing a series of collections that channel a range of design influences to create timeless silhouettes that toe the line between being unique and versatile enough for everyday wear.

The spring drop leans into geometrics, abstract camo patterns and bold stripes, offered in a range of tonal palettes of blue, green and pink.

Arriving later this year, the Summer drop will hit with with a playful, California-inspired twist. Think Mai Tai prints, tropical patterns and summery colour palettes. Ashworth's Classics collection will also get an update, leaning more heavily into heritage-inspired silhouettes, heavier fabrics and a more clubhouse-inspired look.

Keeping you cool and comfortable from the first tee right through to the end of the day, the garments are made from soft, breathable and luxurious technical fabrics that offer UV protection for summer rounds.

"For 2026, we wanted to deliver a collection that feels unmistakably Ashworth—authentic, confident and
built on quality," said Russell Brooks General Manager of Ashworth UK. "Retailers have told us they want
timeless product with real longevity, and we’ve responded with a line that blends our heritage with fresh
West Coast design energy. It’s the strongest expression of the brand we’ve seen so far."

You can shop the full collection now at Ashworth's website.