Rory McIlroy makes eight-figure investment into an underrated piece of golf tech

It's obvious just by looking at the 47-year-old's frame, but it's clear that Rory McIlroy takes wellness pretty seriously even by the standards of the modern day tour pro.

McIlroy is well-known for using elite fitness and wellness protocols in an attempt to find an edge over the competition, and has long been an early adopter of the latest fitness tech to help support his performance both on the course and during a travel-heavy life on tour.

One company that has become synonymous with the Northern Irishman over the years is WHOOP: manufacturers of minimalist wearable fitness bands that record biometric data, workout, daily strain levels and recovery.

We're big fans of WHOOP's trackers here at GolfMagic, and while they don't have any golf-specific features beyond being able to track your strain and exertion during a round, we think they're one of the most valuable pieces of golf tech to invest into if you care about maintaining your health and fitness as you age.

WHOOP's bands have multiple fans on tour, with the likes of Scottie Scheffler, Nelly Korda and Justin Thomas routinely seen wearing one out on course and during practice sessions, however McIlroy has gone a step further with a reported eight-figure investment into the company.

McIlroy's investment forms part of a funding round that saw WHOOP raise over £435 million, placing the company's total valuation at over $10 billion USD. He'll also join a list of the world's most illustrious athletes in this new group of investors, with LeBron James, Cristiano Ronaldo, and McIlroy's Tour compatriot Shane Lowry all investing.

Former One Direction star Niall Horan, a keen golfer himself, is also reported to have invested.

You can learn more about the company for yourself at WHOOP's website.