At the start of every calendar year, all of the top brands in the game of golf release their new drivers and clubs for all to try and buy.
It is great to watch the likes of Bryson DeChambeau and Rory McIlroy stripe their tee shots down the middle of the fairway on the PGA Tour.
The only thing better than watching it done is doing it yourself. The connection with the middle of your driver face is the best feeling in the game.
However, if you held the driver in the footage below in your hands, would you be confident of finding the middle of the clubface and hitting the ball down the fairway?
As you can see, the man holding the driver is stood about 20 feet away from the ball as this is the approximate length of the club.
The ambitious golfer swings the club back and it looks as though he has a giant snake in his hands. The shaft bends like a piece of string and curls around the man's body.
Due to the length and weight of the club, the player has to stop when he swings the club to the top of his backswing. He then prepares himself to swing forwards.
Incredibly, the driver comes back around and connects brilliantly with the ball. It is difficult to see where the ball goes, but the strike sounded sweet.
It would be great to get hold of one of these drivers one day, however, I'm not sure your playing partners would be best pleased if you took one out on the golf course.