LIV Golf has signed renowned golf analyst David Feherty from NBC, according to a report today in the New York Post.
Feherty is "expected to be an analyst on the 8-to-10 LIV Golf tournaments each year."
The move is something of a surprise to many in the golf industry today, especially with Feherty's own charity for US military veterans - the Troops First Foundation - part of the 9/11 Memorial Golf Fund.
Not that LIV Golf needs any introduction but it is funded by the sovereign wealth fund of Saudi Arabia, the Public Investment Fund.
Related: David Feherty's best quotes
LIV Golf, which is led by CEO and two-time Open champion Greg Norman, has snapped up the likes of Phil Mickelson, Dustin Johnson, Bryson DeChambeau, Brooks Koepka, Sergio Garcia and Patrick Reed.
Mickelson is said to have been offered in the region of $200 million to join LIV Golf, with Johnson and DeChambeau in the region of $125 to $150 million.
More players are expected to join LIV Golf over the coming weeks, one of which is potentially new Open champion Cameron Smith, who refused to confirm or deny his links to LIV Golf on Sunday night.
NEWS: David Feherty is leaving NBC and is expected to join LIV Golf as an analyst, The Post has learned. https://t.co/LFWD4Q0Ijs— Andrew Marchand (@AndrewMarchand) July 18, 2022
There are eight tournaments in the LIV Golf Invitational Series for 2022, and they will nearly double in 2023 and beyond as they look to go toe-to-toe with the PGA Tour and DP World Tour.
Each event is staged of just 54 holes for 48 players with a shotgun start. There is also a team format comprising 12 teams.
Billions of dollars have been pumped into LIV Golf as they look to continue to shake up the golf world.
Fits the "guys who have lost their fastball but bring in casual viewers" theme that they've got going to this point.— No Laying Up (@NoLayingUp) July 18, 2022
The stunner here is that Feherty's charity is a part of the 9/11 Memorial Golf Fund. https://t.co/KSDrINkxm2 pic.twitter.com/2yZIEdVCrO
LIV Golf also signed former NBC soccer host Arlo White as its lead host prior to its first tournament at Centurion Club last month.
Renowned golf analysts Jerry Foltz and Dom Boulet also join White in the commentary box.
Feherty, 63, won five times on the European Tour and he finished tied fourth in the 1994 Open Championship. He also represented Europe at the 1991 Ryder Cup.
After retiring from golf in 1997, the Northern Irishman took up an on-course announcer role with CBS Sports that he assumed until 2015.
Feherty introduced a self-titled show on Golf Channel from 2011 and then joined NBC full time in 2016.
But Feherty is now understood to have accepted a new role as golf analyst on the controversial Saudi-funded LIV Golf Invitational Series.
Feherty had only just been working as an analyst on NBC's coverage of the 150th Open Championship at St Andrews over the weekend.
New York Post is said to have reached out to Feherty but he did not return a message. NBC are also said to have declined comment.