That is because in recently filed court documents, it has been alleged that Norman, 67, is the league's commissioner in name only.
This news was first reported on by SI's Alex Miceli. The publication report that the PGA Tour used documents previously obtained in a motion to "paint a picture of who it believes really controls LIV Golf".
Revealed: LIV Golf began as "Project Wedge"
According to the PGA Tour, Yasir Al-Rumayyan - not Norman - functions as LIV's chief executive and makes the key strategic decisions, approves the budget, participates in player recruitment and micromanages the day-to-day operations.
Al-Rumayyan is the governor of Saudi Arabia's Public Investment Fund that is bankrolling LIV Golf.
It has been reported that LIV Golf have spent as much as $2bn so far.
The 52-year-old is also the chairman of Premier League football club Newcastle United.
One extract in the court docs outlines:
There is also a curious redaction with regards to Norman, which also states:
This news comes as both Woods and McIlroy have made calls for the two-time Open champion to step away from LIV Golf.
McIlroy said before the DP World Tour Championship that Norman needed to "exit stage left".
While Woods, 46, gave one of his most explosive news conferences in quite some time when he addressed the media before last week's Hero World Challenge.
Aside from claiming the Official World Golf Ranking system is flawed and that nobody owes Phil Mickelson an apology, the 15-time major champion called for Norman to step away so the PGA Tour and LIV could "speak freely".
Woods wants LIV to make the first move, though, and put an end to their antitrust lawsuit.
Norman, however, insists he isn't going on anywhere.
He said he was going to continue to take the "high road", adding:
This was later denied.
Elsewhere, the LIV Golf League is shaping up. As many as four venues have now been confirmed for 2023.