ADAMS GOLF has today signed four-time major champion Ernie Els to a multi-year agreement.
The 44-year-old South African will use a range of the company’s products and showcase the brand’s logo on his bag and headwear.
Owner of two US Open and two Open Championship titles, Els was enshrined in the World Golf Hall of Fame in 2011 and his 70 professional global victories include two World Golf Championships and a record seven World Match Play Championship crowns.
“As a player, there are many factors in something as fundamentally important as your equipment. Everything about Adams impresses me, starting with the enthusiasm and energy from company leadership and R&D, along with their strong products,” said Els.
“I’m partnered with a company where innovation is at the heart of everything they do, where they’re always looking to push the envelope and pursue new ideas that ultimately help players of all skill levels play better.”
Adams Golf President John Ward said: “The Big Easy is one of the most prolific winners of his generation and a natural match for Adams, with our philosophy of creating the easiest to hit golf equipment.
“Ernie’s worldwide appeal and iconic status fit our international business growth as we extend our stronghold in hybrids to other categories.”
Els also recently signed a new deal to play Ecco footwear.