Glenmorangie launches search for world's 18 most unnecessarily well made golf holes

"The classics and those from famous newer courses are here. And some lesser-known but stunning holes make the list too."

Glenmorangie, the ‘Spirit of The Open’ and Scotland’s favourite Single Malt Whisky, has announced a new campaign that invites golf fans around the world to establish the identity of the world’s finest golf holes. The global campaign will run up to and beyond The Open Championship in July at Royal Liverpool Golf Club, England.  

To celebrate its association with The Open Championship, won each year by a golfer who masters some of the world’s finest holes, Glenmorangie will invite golf fans to nominate and vote for the world’s most Unnecessarily Well Made golf holes via a dedicated website: with the aim of producing the definitive list of the finest 18 holes worldwide. An ‘Unnecessarily Well Made’ grand prize will be on offer to participants: an all-expenses-paid trip of a lifetime to experience The Open 2015 with Glenmorangie at St Andrews. Visitors to The Open at Royal Liverpool will also have the opportunity to experience the Unnecessarily Well Made golf holes campaign first hand and place their vote on the website: at the Glenmorangie bar on site during Championship.

To ‘tee-off’ the search, golf fans will be able to vote for their pick of great holes compiled by Glenmorangie’s Golf Ambassadors: six-time Major winner Sir Nick Faldo; legendary Ryder Cup Captain Tony Jacklin; and the world’s leading golf photographer, David Cannon.  

Following four months of voting, the final top ‘Unnecessarily Well Made’ 18 golf holes will be announced.

Tony Jacklin, Glenmorangie Ambassador said:

The current list of golf holes to vote on is stunning. The classics and those from famous newer courses are here. And some lesser-known but stunning holes make the list too.  But in the interest of fairness, fans can nominate their own entry too. The final 18 will be golf holes of the utmost consequence.”

David White, Marketing and Communications Director of the Glenmorangie Company commented:

‘Glenmorangie is proud to be the Spirit of The Open and we are looking forward to sharing this popular clubhouse debate with Glenmorangie fans all around the world. We can’t wait to see what our final ‘virtual’ 18 hole course will look like’

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