Mickelson signs with Callaway

It's bye, bye Titelist and hello Callaway for the world number four

Wed, 8 Sep 2004
Mickelson signs with Callaway
Following on from his recent release from his Titleist sponsorship deal, Phil Mickelson has signed a long-term contract with Callaway Golf.

The reigning Masters Champion and number 4 in the world will play Callaway clubs and balls and endorse the company on the PGA tour. And the new pairing are not wasting any time, Mickelson has been playing a prototype version of Callaway's HX Tour Golf Ball in this week's Bell Canadian Open. Also in his bag is a prototype Fusion driver (to be introduced later in the year, or possibly early next year) and the current Big Bertha 3- and 4- woods. Once the sponsorship is up and running Mickelson and Callaway designer Roger Cleveland will work together to develop clubs to suit his own game.

"This has been a wonderful year for me,” Mickelson said. “Starting with my first major championship at Augusta, and then by continuing to play with more consistency than I have at any time in my career, I have been able to accomplish a lot.

"The two areas I have stressed this year have been driving the ball in play and having optimum distance control from 150 yards in. To further my progress in those areas, and to help me achieve my ultimate goal of becoming the No. 1 player in the world, I felt it was necessary to switch to the exciting new driver and golf ball technology from Callaway Golf.”

Callaway Golf President, Patrice Hutin, added, “His [Mickelson's] choice to represent Callaway Golf on the PGA Tour is very, very exciting for us because it validates our position as the golf club and golf ball technology leaders at the very highest level of the sport... his passion for the game mirrors our approach to the business and really connects with the Callaway Golf customers and consumers. We look forward to a long and mutually rewarding relationship.”