Multiple PGA Tour winner Scott Simpson has claimed money changed Greg Norman into a 'jerk nobody liked'.
Simpson made the explosive comments in an interview with Golfweek's Adam Schupak.
Norman has always been a divisive figure in men's professional golf. Stories about the two-time Open winner are the stuff of legend.
His most controversial moment undoubtedly came when he tried to establish a 'World Golf Tour' in the early 90s.
The story has been told frequently, but essentially Norman gathered the world's top golfers at Sherwood Country Club in 1994 to lay out his plan.
Guaranteed prize money, huge bonuses, only a smattering of events for the world's top players.
In short, Norman was shot down. Emphatically so.
He was labelled greedy by his peers and, in his words, ostracised from the PGA Tour and smeared.
Norman is said to have been so angered by the rejection he has spent the last 25 years harbouring a grudge.
Now he finally gets to fulfil his dream via the LIV Golf League, of which the 68-year-old serves as their chief executive.
There have been suggestions over the past two years his days were numbered, given frequent gaffes and his apparent inability to not cause controversy whenever he opens his mouth.
But rumours of his demise have been greatly exaggerated.
The way he sees it, you had to 'earn it' on the PGA Tour.
"Yeah, they make off-course money, sure, but the Tour, you're not guaranteed anything, you have to earn it. I always thought that was just great."
Simpson, who won seven times on the PGA Tour between 1978-1999, also offered his verdict on Norman.
Of The Great White Shark, he explained: "I liked him when he first came over from Australia, he was fun and hit it, especially for back then, long and straight.
"He was a great player. Played with him quite a bit. He was a nice guy and everything.
"But then the more he got successful and the more money he made, he got more miserable because he has to live up to — I'm so big, and I'm such a businessman.
"He got miserable on the course. It was just like, why are you out here? He was just grumpy and entitled.
"Just getting all that money, I think, kind of changed him and stuff. Everybody liked his wife and then they got divorced.
"Nick Price named his son after Greg but by the end, yeah, they had no relationship. It was really weird.
"Norman just became kind of a jerk. Nobody liked him."
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