Bryson DeChambeau was at the centre of a discussion on Twitter Thursday, but not because of his performance at the PGA Championship.
The LIV Golf star was one of 16 members of the Saudi-backed league teeing it up this week at Oak Hill Country Club for the season's second major.
However, the 29-year-old entered the week largely overshadowed by some of his fellow LIV players.
DeChambeau won eight times on the PGA Tour, but since joining Greg Norman's rival series, he's struggled to find momentum.
His best finish through six events in 2023 has been seventh, after finishing 12-under par at the most recent Tulsa event.
But the long driver also won his lone major championship, the 2020 US Open, at another New York-based course: Winged Foot Golf Club.
This week, Oak Hill has been compared to Winged Foot, and the PGA Championship setup has been compared to those more typical of a US Open.
DeChambeau helped prove these comparisons further Thursday, shooting a 4-under par 66 for the low round of the day before play was suspended due to darkness.
But that wasn't the only thing people were talking about on Thursday.
As Tour pro Berry Henson noticed, DeChambeau's sponsor NetJets, was not spelled correctly on his hat.
“Netiets?” Wrong answers only. @b_dechambeau solid round today. pic.twitter.com/smrS7mD1VK— Berry Henson (@BerryHenson) May 18, 2023
On Friday, DeChambeau followed up the stellar 66 with a solid 1-over par 71. He was two strokes back of the leaders in a tie for fourth after the conclusion of 36 holes.
But once again, DeChambeau had a notable moment on the course regarding branding.
This time he was seen breaking out a Ryder Cup umbrella.
Bryson DeChambeau is using a Ryder Cup umbrella.— Jason Sobel (@JasonSobelTAN) May 19, 2023
Golf clap. Well played.
LIV Golf and its pending involvement in the Ryder Cup have been a hot topic since the year began.
Many European Ryder Cup legends have recently resigned from the DP World Tour to avoid sanctions, which means they'll no longer be eligible for the biennial event.
It is not certain wether any Americans will be on their Ryder Cup team, or if captain Zach Johnson will use a captain's pick on one of them.