With the US Open rolling into LA this week, golf's major brands have left no stone unturned to ensure their players stand out on the fairways.
A show-stopping bag fit for the red carpet.— TaylorMade Golf (@TaylorMadeGolf) June 12, 2023
Los Angeles-based artist @JamesHaunt pulled out all the stops for the 2023 Summer Commemorative Bag.
Learn more about James as well as the story behind the bag and accessories he designed: https://t.co/dwqllYfog9 pic.twitter.com/zgOJ6cR4XK
TaylorMade always push the boat out when it comes to major week staff bags and this year is no different.
The multicoloured Tour bag that Rory McIlroy and Scottie Scheffler will be using at the US Open at LA Country Club takes inspiration from iconic streets in the city including Melrose Avenue and Santa Monica Boulevard, as well as the rich graffiti culture that the city boasts.
Combining bright and bold colours with nods to the city's rich history of film and glamour, the striking purple and yellow colourway will be familiar with fans of basketball, as is represents the colours of the city's most prominent franchise, the LA Lakers.
Featuring LA's iconic city sky line on one side and the LAX airport on the other, although not the most subtle design we have seen this year, we think it will certainly get heads turning out on the course.
A Major Giveaway is here See below how you can win the staff bag that #TeamCallaway is using this week:— Callaway Golf (@CallawayGolf) June 12, 2023
-Make sure you’re following @CallawayGolf
-Tag 2 friends in the comments
Giveaway ends 6/16. Must be following to be eligible. Good luck! pic.twitter.com/st23DsIHe2
Callaway has opted to pay tribute to one of Hollywood's greatest superheroes with its bag, featuring Captain America's iconic stars and stripes shield.
The classic red, white and blue colourway with gold detailing is a fitting tribute to one of America's most recognisable film and comic characters and Jon Rahm will be hoping to replicate his heroics at LA Country Club in search of his second US Open title.
What's up LA ! This week's major bag and headcovers bring a touch of West Coast style to the course. Who's heading up to LA this week? pic.twitter.com/b7SZPkbluE— COBRA Golf (@cobragolf) June 12, 2023
Cobra has also opted to pay homage to LA's cultural landmarks with subtle inner pocket detailing to reference key city landmarks including Beverly Hills and Sunset Boulevard.
The overall design of the bag is a more traditional layout with the iconic red, white and blue so closely associated with the American flag being adopted for the colour scheme.
The bag will be accompanied by tour-only headcovers that feature iconography to match up with the bag, including the LA Freeway and the LA Dodgers baseball team.
It’s easy to be star-struck by our 2023 U.S Open Staff Bags, especially in LA pic.twitter.com/aNfTgXb3bH— Srixon (@SrixonGolf) June 12, 2023
To be used by major champions including Brooks Koepka, Hideki Matsuyama and Shane Lowry, Srixon has also chosen to represent the iconic stars and stripes of the American flag with a simple but stylish design.
The bright white paneling with a bold blue Srixon logo really pops, while the additional star detailing is a perfect example of simple designs often being the most effective.