Callaway is one of the biggest brands in golf and it's easy to see why.
They have some of the best-performing equipment and sponsor some the greatest players currently on the circuit.
And now they have just released their new Apex UW, which they describe as a high-performance utility wood that Tour players love.
It is a unique design that combines the best features of higher lofted fairway woods, hybrids and those that prefer a more neutral ball flight.
They have used direct feedback from Phil Mickelson to craft and shape the club, which they say is multi-purpose that "better players can rely off the tee, fairway or rough".
What are the specs?
A.I Designed Flash Face SS21
Jailbreak A.I Velocity Blades
Forged C300 Face Cup
What do those mean?
This is what Callaway say are the features and benefits:
Hgh Velocity Ball Speeds from Jailbreak A.I. Velocity Blades
Jailbreak A.I. Velocity Blades are engineered to increase vertical stiffness near the sole of the club, creating more speed low on the face where players often mishit their hybrids.
Fast Ball speed from A.I. Designed Flash Face SS21 and Forged Face Cup
Every loft is uniquely designed using advanced A.I. This proven ball speed technology puts an even greater emphasis on centre and off-centre ball speeds. The A.I. face is forged using a high strength C300 Maraging Steel for speed and spin consistency across the face.
High Launch, Consistent Control and Tighter Dispersion
The Apex UW lineup averages 18 grams of MIM'D Tungsten Weighting per club. The centre of gravity is precisely positioned in a neutral location for an exceptional combination of high launch, steeper landing angles, consistent spin characteristics and reduced draw bias.
Clean, Compact, Workable Shape
The distinct clubhead shaping is inspired by in-depth feedback from Tour pros. It's a compact profile they want to see and allows better players to shape their shots.
The Apex UW will be available at retail across Europe from 20 January, 2022.