adidas LAUNCH new Solarthon footwear range inspired by long SUMMER days

Solarthon shoes are an ultra-lightweight and comfortable footwear option that's designed to keep feet feeling fresh all day long.

Matt Chivers's picture
Wed, 2 Jun 2021
adidas LAUNCH new Solarthon footwear range inspired by long summer days

adidas Golf have launched their new Solarthon footwear range, which aims to provide comfort for golfers who want to play on long summer days.

This is the time of year where golfers are chasing daylight, hoping to somehow slow down time so that they can maximize every minute out on the course.

Motivated by this special time of year, Solarthon is an ultra-lightweight and comfortable footwear option that's designed to keep feet feeling fresh all day long.

Solarthon features a full-length BOOST midsole for incredible comfort, along with a spikeless Fishscale Traxion outsole to provide grip and stability when golfers need it most.

"Golfers get excited this time of year because there are more hours of sunlight, which ultimately translates into the opportunity to play more of the sport they love," said Masun Denison, the global director of footwear at adidas Golf.

"We wanted to capture that excitement and eagerness to maximize their time on the course, so we created this lightweight, comfortable option to help keep them playing, even if it's from dawn to dusk."

The shoes also have a film around the edges of the upper to make it water-resistant and guard against that early morning dew when golfers first head out to the course.

This limited edition features the PRIMEBLUE textile upper, which is a high-performance recycled yarn containing at least 50 per cent Parley Ocean Plastic. It's another example of adidas' mission to help end plastic waste.

To make golfers ready for the course, there is an external TPU heel counter along with additional reinforcements in the upper so that golfers will have that locked-in feeling both during the swing and as they walk the course.

This limited-edition grey, blue and white colourway will be available beginning June 15th while supplies last on, the adidas app and at select retailers worldwide.