In what I'd personally consider one of the most exciting equipment launches in recent memory, Callaway has revamped the Big Bertha.
And for those of you that have previously fallen in love with a Big Bertha like myself, you'll be pleased to know it's available to pick up on February 14. Yes folks, Valentine's Day. Beautiful.
Many of you will know the original Big Bertha was launched back in 1991 and at the time its design was considered highly modern and a radical departure from older drivers - it was crafted entirely of stainless steel instead of the normal persimmon wood and the head weighed in at a volume of 190cm3.
Since then, the line moved into Great Big Bertha and the Biggest Big Bertha. Now we're back with the new Big Bertha driver. More than worthy than its original name, Callaway says the Big Bertha of 2014 isn't just long, it's Bertha long.
The new Big Bertha is a total performance driver that debuts the brand's adjustable perimeter weighting - an innovative sliding weight that can be moved around the perimeter of the driver head to help individuals produce longer, straighter drives.
Four Key Features:
Adjustable Perimeter Weighting
Allows golfers to precisely locate an 8g sliding weight at any location on an approximately 5-inch track to help optimise shot shape and control dispersion. The placement of the APW along the perimeter of the head is critical in giving Big Bertha its high MOI, which helps retain ball speed and accuracy on off-centre impacts, an essential element of a Total Performance Driver.
Hyper Speed Face
Hyper Speed Face technology is predicated on a deep understanding of the probability of where players’ impact locations will be across a driver face, and uses an optimisation code based on huge amounts of impact data to help determine the thickness profile of the face. The result is an extremely lightweight and robust face that helps deliver more ball speed where players need it most.
Advanced Adjustable Hosel
Big Bertha enables golfers to independently adjust loft and lie angle to help translate the added ball speed into more distance. Golfers can chose from four different lofts (from -1 to +2) to optimise launch angle and backspin and two different lies, denoted by 'D' for Draw and 'N' for Neutral, to optimise the directional bias. Together, these provide eight unique combinations that help golfers optimise their distance and dispersion. Callaway’s proprietary hosel technology is also the only adjustable hosel to achieve changes in loft and/or lie without having to rotate the shaft (and graphics) on its axis between settings.
A critical competitive advantage for Callaway, Big Bertha Alpha’s crown is made of this high strength, lightweight composite material. This enables Callaway to offer multiple forms of adjustability while keeping the head weight under 200g and the swing weight at D2, which makes the Big Bertha driver extremely easy to swing.
The Big Bertha, RRP £349, is available in 9-, 10.5- and 13.5-degree with a stock Fubuki Z shaft. Udesign and paint fill options, plus custom laser engravings are available on the sole.
Next up, the Callaway Big Bertha Alpha driver